Good vision, improved performance
Business Intelligence only is not good enough. Visualising data makes it interpretable and understandable for many people.
What's in it for me?
What's in it for me is not only a very relevant question for you to ask when reading about business visualisation. It also is one of the main reasons why the process dashboard has been developed. When working with corporate systems, for end-users there often is not much motivation to feed the system with quality data because it is not clear what is in it for them.
Control, improvement, motivation, performance
By visualising the data that is present in your systems, you will instantly get more control over your processes and it will enable business improvement. At the same time, it will have a positive influence on the motivation of people as we prefer easier to understand graphs over long lists of data.